Market Trends
Products and Services
Generations and mid-cycle refreshes-Generations are times in which certain consoles last until company's like microsoft release completely new consoles the generation we are in currently is generation eight with consoles like the Xbox One and the PlayStation 4 past generations seen consoles like, the NES, SNES and Nintendo 64 and mid-cycle refreshes are when consoles make another version of the current console so for the Xbox they released the Xbox One X with this console you have the ability to play standard Xbox One Games but in 4K and HDR but not every will want to play in this so if you have a standard Xbox One you won't be missing out in terms of playable games and content so it 's not worth buying it.
Virtual Reality-Virtual Reality also known as VR is a game experience when you wear a mask and you will actually feel like you are apart of the game because it feels realistic these have been getting more popular in recent years. Oculus a Virtual Reality game company has been bought by Facebook recently.
Live Services and persisitent online connections-Live Services are when a game company will not keep releasing games every year and they will just keep updating and added things to their existing game so it lasts a lot longer and they make alot of profit on the game. Persistent online connections is when a company will use online services to play their game so you need to be connected to the internet to play their game.
Mobile Gaming Platform Specific Hardware
These are phones like mobile phones but are specifically used to play games and is classed as a gaming device for example Asus Rog.
Free-to-Play and ''Freemium'' games
These are games that you can play for free without paying anything for them like mobile games, but most of these include in-app purchases in some way but it's your choice if you want to purchase them.
Paid Online Services and ''Monthly Games''
Paid online services are the services you have to pay for if you want to play online games like Xbox Live and PSN. Monthly games are games that become free each month for example if your on Xbox Live gold at the start of each month three games will be free for you to buy as you have the subscription.
Subscription Services
Subscription Services are services which you can purchase for example EA Access which is when you get to play all the EA games when you purchase it.
Vision Of Organisation
Positioning Statements
Positioning Statements are slogans link to games companies like PlayStation ''for the players'' and these promote the company and might make people by their console so PlayStation is trying to say everything they do is for the players and every advert to do with the Play Station ends with the line ''for the players''.
Required Online Connections
This is a new trend with a lot of games lately where you need an internet connection to actually play the game otherwise you can't.
''Live Services'' vs Single Release Game
This is when a game will try and keep a game going for years by adding stuff like DLC, micro-transactions etc. and a single release game is a game that will have no dlc and the full game is what you buy at the start. Live Services are becoming very popular lately and nearly every company uses them.
Cloud Streaming Content
This is games that require a company server from the company rather then your own internet connection to play them.
Cloud Processing
This is similar to cloud streaming content the game runs on the company server constantly.
'4K and HDR' vs '60+fps'
A 4K game is a game that uses a high quality image that is exactly twice the size of a 1080p image and 60 fps is a game that runs in 60 frames per second so it has a lot of frames per second so the game is not laggy.
Entertainment Machines vs Games Consoles
Entertainment Machines are stuff like arcade machines which are there to entertain people and you can play on them and game consoles are Xbox, PlayStation etc. which you can play at home or anywhere you bring it.
Easy Access to PC Gaming
This is when its easy to access PC gaming e.g. Steam Machines which have been released recently and you can just turn them on and play them.
Objectives and Plans of Organisation
Move From Physical To Digital Distribution
This is a move when games will no longer do physical disc copies of a game and the game will become digital and be purchasable of the consoles store like the Microsoft Store for example.
Move To Cloud Processing/Streaming
This is when a game will no longer require internet connections and it will now require a game server rather then your internet connection.
Mid-cycle Refreshes Rather Than Generational Leaps
A mid-cycle refresh is then a company will re-release a console but make it slightly different e.g. the Xbox One S is a slight upgrade for the Xbox One and they won't actually make a brand new console for the next generation.
Mandatory Online Connection
Mandatory Online Connection is when you always need to be connected to the internet to play a game.
Create An Entertainment Centre For Your Living Room
This is when you have a area in your house where you play your games and you might have a desk and TV.
Subscription Based Models
These are models that will require a paid subscription to play them, rather then just paying for a game like you normally would. The percentage of gamers dropped last year by 5% probably because games are getting to expensive
Early Access Rather Than Beta-testing
This is when people will get a game early so it's early access and Beta-Testing is the last stage of testing a game before it's released.
Competitors
''Console Wars''
Console Wars is the main competition between the top consoles to try and make more money and try and get more sales etc. The main console war today is Microsoft vs Sony it used to be Nintendo vs Sega.
PC 'Platforms'
PC Platforms are platforms that you can use to play games on your PC like Steam and U Play.
Mobile Platforms
These are the platforms that are to do with mobile gaming like IOS and Android you can buy and play apps on your phone from these.
Competing Services
These are the consoles online services which are competing like Xbox Live and PSN to try and see which one can get more people subscribing to it and using it.
Physical Vs Digital Retail/Distribution
This is when companies see what sells better physical or digital games and they'll see what get's more sales.
Cross-Platform Play
This is when game companies allow games to be played online with people on different consoles.
Organisations Attitude To Risk
Investing In Original IP's
This is when a company will invest in their original intellectual properties.
Purchasing ''Timed Exclusive
A timed exclusive is a game that will be released on one platform at a time and will be released on other platforms at a later date.
''Attach Rate'' And Developing For Perceived Smaller Platforms
Attach Rate is the percentage a game has sold compared to the number of sales the console is on for example say the Xbox one has sold 50 million copies and a game for it has sold 5 million the attach rate is 10% as 5 million is 10% of 50 million.
Sequels, Remasters, Remakes
These are when games get sequels which is another game in that line example Destiny and Destiny 2, so they're both the same kind of game but different stories and remasters and remakes are when an old game gets re-made on a newer console with better graphics like Call Of Duty 4:Modern Warfare.
Indie Publishing
Indie Publishing is the publishing of an indie game so it's a game that is made by an independent studio so they make the game all by themselves as a studio and it's also one platform at a time.
Generations and mid-cycle refreshes-Generations are times in which certain consoles last until company's like microsoft release completely new consoles the generation we are in currently is generation eight with consoles like the Xbox One and the PlayStation 4 past generations seen consoles like, the NES, SNES and Nintendo 64 and mid-cycle refreshes are when consoles make another version of the current console so for the Xbox they released the Xbox One X with this console you have the ability to play standard Xbox One Games but in 4K and HDR but not every will want to play in this so if you have a standard Xbox One you won't be missing out in terms of playable games and content so it 's not worth buying it.
Virtual Reality-Virtual Reality also known as VR is a game experience when you wear a mask and you will actually feel like you are apart of the game because it feels realistic these have been getting more popular in recent years. Oculus a Virtual Reality game company has been bought by Facebook recently.
Live Services and persisitent online connections-Live Services are when a game company will not keep releasing games every year and they will just keep updating and added things to their existing game so it lasts a lot longer and they make alot of profit on the game. Persistent online connections is when a company will use online services to play their game so you need to be connected to the internet to play their game.
Mobile Gaming Platform Specific Hardware
These are phones like mobile phones but are specifically used to play games and is classed as a gaming device for example Asus Rog.
Free-to-Play and ''Freemium'' games
These are games that you can play for free without paying anything for them like mobile games, but most of these include in-app purchases in some way but it's your choice if you want to purchase them.
Paid Online Services and ''Monthly Games''
Paid online services are the services you have to pay for if you want to play online games like Xbox Live and PSN. Monthly games are games that become free each month for example if your on Xbox Live gold at the start of each month three games will be free for you to buy as you have the subscription.
Subscription Services
Subscription Services are services which you can purchase for example EA Access which is when you get to play all the EA games when you purchase it.
Vision Of Organisation
Positioning Statements
Positioning Statements are slogans link to games companies like PlayStation ''for the players'' and these promote the company and might make people by their console so PlayStation is trying to say everything they do is for the players and every advert to do with the Play Station ends with the line ''for the players''.
Required Online Connections
This is a new trend with a lot of games lately where you need an internet connection to actually play the game otherwise you can't.
''Live Services'' vs Single Release Game
This is when a game will try and keep a game going for years by adding stuff like DLC, micro-transactions etc. and a single release game is a game that will have no dlc and the full game is what you buy at the start. Live Services are becoming very popular lately and nearly every company uses them.
Cloud Streaming Content
This is games that require a company server from the company rather then your own internet connection to play them.
Cloud Processing
This is similar to cloud streaming content the game runs on the company server constantly.
'4K and HDR' vs '60+fps'
A 4K game is a game that uses a high quality image that is exactly twice the size of a 1080p image and 60 fps is a game that runs in 60 frames per second so it has a lot of frames per second so the game is not laggy.
Entertainment Machines vs Games Consoles
Entertainment Machines are stuff like arcade machines which are there to entertain people and you can play on them and game consoles are Xbox, PlayStation etc. which you can play at home or anywhere you bring it.
Easy Access to PC Gaming
This is when its easy to access PC gaming e.g. Steam Machines which have been released recently and you can just turn them on and play them.
Objectives and Plans of Organisation
Move From Physical To Digital Distribution
This is a move when games will no longer do physical disc copies of a game and the game will become digital and be purchasable of the consoles store like the Microsoft Store for example.
Move To Cloud Processing/Streaming
This is when a game will no longer require internet connections and it will now require a game server rather then your internet connection.
Mid-cycle Refreshes Rather Than Generational Leaps
A mid-cycle refresh is then a company will re-release a console but make it slightly different e.g. the Xbox One S is a slight upgrade for the Xbox One and they won't actually make a brand new console for the next generation.
Mandatory Online Connection
Mandatory Online Connection is when you always need to be connected to the internet to play a game.
Create An Entertainment Centre For Your Living Room
This is when you have a area in your house where you play your games and you might have a desk and TV.
Subscription Based Models
These are models that will require a paid subscription to play them, rather then just paying for a game like you normally would. The percentage of gamers dropped last year by 5% probably because games are getting to expensive
Early Access Rather Than Beta-testing
This is when people will get a game early so it's early access and Beta-Testing is the last stage of testing a game before it's released.
Competitors
''Console Wars''
Console Wars is the main competition between the top consoles to try and make more money and try and get more sales etc. The main console war today is Microsoft vs Sony it used to be Nintendo vs Sega.
PC 'Platforms'
PC Platforms are platforms that you can use to play games on your PC like Steam and U Play.
Mobile Platforms
These are the platforms that are to do with mobile gaming like IOS and Android you can buy and play apps on your phone from these.
Competing Services
These are the consoles online services which are competing like Xbox Live and PSN to try and see which one can get more people subscribing to it and using it.
Physical Vs Digital Retail/Distribution
This is when companies see what sells better physical or digital games and they'll see what get's more sales.
Cross-Platform Play
This is when game companies allow games to be played online with people on different consoles.
Organisations Attitude To Risk
Investing In Original IP's
This is when a company will invest in their original intellectual properties.
Purchasing ''Timed Exclusive
A timed exclusive is a game that will be released on one platform at a time and will be released on other platforms at a later date.
''Attach Rate'' And Developing For Perceived Smaller Platforms
Attach Rate is the percentage a game has sold compared to the number of sales the console is on for example say the Xbox one has sold 50 million copies and a game for it has sold 5 million the attach rate is 10% as 5 million is 10% of 50 million.
Sequels, Remasters, Remakes
These are when games get sequels which is another game in that line example Destiny and Destiny 2, so they're both the same kind of game but different stories and remasters and remakes are when an old game gets re-made on a newer console with better graphics like Call Of Duty 4:Modern Warfare.
Indie Publishing
Indie Publishing is the publishing of an indie game so it's a game that is made by an independent studio so they make the game all by themselves as a studio and it's also one platform at a time.
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